After having to change Main Club Partner very late in the day, Saints have now released a statement regarding their 2020/21 replica shirts.
The full update, also available via Southampton FC, reads:
"Southampton Football Club has today issued an update regarding its 2020/21 replica shirts, following the recent appointment of Sportsbet.io as new Main Club Partner.
The club is pleased to confirm that supporters who have already purchased a 2020/21 shirt with LD Sports on the front will be able to claim a complimentary, updated replacement and will also be able to keep the original shirt as a gesture of the club’s gratitude for their patience.
Updated home, away, third, and goalkeeper shirts featuring the Sportsbet.io logo are now also available for pre-order online and in-store priced at £45, with a promise that these new shirts will be delivered to fans in time for Christmas. Supporters will shortly be able to pre-order the shirt in youth sizes priced at £40, which will feature a Virgin Media logo.
Our new Main Club Partner Sportsbet.io has also kindly offered to cover the cost of printing a name and number on all replacement shirts for fans who had previously purchased a 2020/21 replica shirt through official club channels – even if the original shirt did not have any printing.
Head of marketing for Sportsbet.io, Justin Le Brocque, said: “We’re absolutely excited about our partnership with one of the Premier League’s most ambitious teams and are very happy to help provide the best possible solution for those Saints fans who wish to show their support to the team with updated replica shirts. This resonates perfectly with our motto of being fun, fast and fair and sharing this journey with Southampton FC is a privilege we think very highly of.”
In order to get the shirts re-made as quickly as possible, the club’s Technical Partner Under Armour have kindly granted the club permission to replicate the shirts via a third-party provider. As a result, the shirts will be an exact replica of the playing shirts worn by Ralph Hasenhüttl’s first team, but without Under Armour branding.
We would like to thank fans for their understanding and patience following the difficult decision to halt sales of the 2020/21 shirt whilst the club worked to resolve this complex issue."
Article by Ben Stanfield
(Photo by Southampton FC)