Saints have today announced that Sportsbet.io have signed a one-year contract to become the Club's new Main Partner and front-of-shirt sponsor for the coming season.
In what will likely prove a logistical nightmare for the Club - given the recent release of their new 2020-21 strips - Saints have also confirmed the immediate ending of their agreement with LD Sports, citing a lack of clarity around the firm's ability to continue operating as a viable partner.
An exclusive Daily Mail report last week outlined that LD Sports relationship with Saints had hit some turbulence. Today's announcement reiterates that.
Sportsbet.io (part of the Coingaming Group) are a leading cryptocurrency-based sports betting platform.
Saints' Chief Commercial Officer, David Thomas, said: “We are delighted to welcome Sportsbet.io as Main Club Partner.
“Everyone at the club is looking forward to the start of what we hope will be a strong season for Southampton, and we are very happy that we will be able to share that journey with Sportsbet.io.”
CEO of the Coingaming Group, Tim Heath, added: “We are absolutely thrilled to announce this sponsorship deal with one of the Premier League’s most ambitious teams.
“Sportsbet.io shares the club’s desire to disrupt its industry and increase its global reach. We’re proud to be able to contribute to the Saints and support such a prestigious team which has been around for nearly 135 years!”
Article by Ben Stanfield
(Photo by Matt Watson, Southampton FC)