Search replace LD Sports as Saints' Main Partner have signed a one-year deal with Saints

Saints have today announced that have signed a one-year contract to become the Club's new Main Partner and front-of-shirt sponsor for the coming season.

In what will likely prove a logistical nightmare for the Club - given the recent release of their new 2020-21 strips - Saints have also confirmed the immediate ending of their agreement with LD Sports, citing a lack of clarity around the firm's ability to continue operating as a viable partner.

An exclusive Daily Mail report last week outlined that LD Sports relationship with Saints had hit some turbulence. Today's announcement reiterates that. (part of the Coingaming Group) are a leading cryptocurrency-based sports betting platform.

Saints' Chief Commercial Officer, David Thomas, said: “We are delighted to welcome as Main Club Partner. 

“Everyone at the club is looking forward to the start of what we hope will be a strong season for Southampton, and we are very happy that we will be able to share that journey with”

CEO of the Coingaming Group, Tim Heath, added: “We are absolutely thrilled to announce this sponsorship deal with one of the Premier League’s most ambitious teams. 

“ shares the club’s desire to disrupt its industry and increase its global reach. We’re proud to be able to contribute to the Saints and support such a prestigious team which has been around for nearly 135 years!”

Oriol Romeu, James Ward-Prowse and Alex McCarthy present the revised 2020-21 Saints strips.

Article by Ben Stanfield


(Photo by Matt Watson, Southampton FC)

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